Digital Overload

Red Dead Redemption 2 – Opening Weekend Records Smashed

The latest release from Rockstar Games and Take-Two is a blockbuster video game that just made entertainment history on its weekend launch, according to what its publisher stated on Tuesday.

Skyrocket

Red Dead Redemption 2 is Rockstar Games’ gem that managed to skyrocket up to $725 million worldwide in retail consumer sales after just three days. Take-Two Initiative is the parent company of the studio and it recently released a statement through which it announced that the game managed to achieve “the single-biggest opening weekend in the history of entertainment.”

Exceeding Disney

The numbers brought in by Red Dead Redemption 2 cast shadows over the highest opening weekend in box office as well. Of course, we are talking about Disney’s “Avengers: Infinity War” that grossed more than $640 million in its first weekend spent on the big screen, according to the data shown by Box Office Mojo.

Shares

After it made the announcement, Take-Two Initiative saw that its shares soared by 11 percent yesterday. There were previous reiterations of the buy rating for the company’s stock made in August by Bank of America Merrill Lynch which predicted that Red Dead Redemption 2 will have some strong sells.

In the summer note sent to clients, analyst Justin Post said that “We continue to favor Red Dead for upside this holiday, while our longer-term thesis is unchanged: Take-Two has the biggest runway to benefit from digital shift, [microtransactions] shift, margin expansion and multiple expansion from streaming content deals.”

Red Dead Redemption 2

Take-Two Initiative described Red Dead Redemption 2 as “an epic tale of honor and loyalty set in the dying days of the outlaw age” and it also received critical acclaim from various critics. The latest data shows that the game shares the first position with GTA 5 on Metacritic.

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