Here, you will know how and which technologies to leverage for business growth.
Leverage Your Website
Your website is pretty much your digital identity on the Internet. It defines the presence of your business and acts as a calling card for customers. The more compelling and trustworthy your website looks, the more your users are likely to stay invested in it. While Apple is a clichéd example, there is a reason why it is cited time and again as an example of a great website.
Apart from the absolutely stellar design elements, the website has managed to stay comprehensive and relevant even as the number of products and services on offer have gone up exponentially. Each segment is targeted exactly at the right intended audience that may or may not overlap for each product.
While the approach will defer for B2B websites compared to B2C websites, the basic principles stay the same. Enable your visitors to gain the maximum value in the minimum possible time while creating a visually and intellectually compelling experience – all the while marketing your products and services. There is a whole science and art involved in website creation and we won’t go into too much detail here.
At the most basic level, especially for small to medium businesses, it is important to take advantage of e-commerce integration, SEO techniques and effective email marketing to attract traffic to your website.
You also need to remain payment-friendly for user convenience and enable the processing of payments in multiple currencies so users from the world over can access and buy your products and services. IT Support Denver is proficient in helping businesses leverage the most value and growth out of their technology investments.
Social Media Presence
Like your website, your social media presence matters a lot as well in creating your business identity on the web. However, social media presents a fairly unique opportunity for businesses to connect and interact directly with their customers.
This means that every interaction is an opportunity for you to drive value to your consumers and effectively spread or underline your overall marketing message with subtlety.
You need to implement the right mix of social media marketing buys and highly original, interesting content for your relevant audience. It is also important for you to constantly monitor use a behavior and interactions in order to understand the efficacy of your marketing campaigns on social and tweak your approach based on direct user feedback.
This last, in particular, presents a treasure trove of opportunities for businesses astute enough to capitalize on it.
Artificial Intelligence
Businesses are starting to increasingly implement artificial intelligence (AI) through the use of virtual assistants and recommendation engines on their websites. These can help customers navigate your website conveniently without exerting themselves, and take their experience from being a passive to an interactive one.
Typically, this has a very positive impact on sales. You need to capitalize on every interaction touchpoint with the customer to enhance personalization and present a highly customized experience for individual customers using AI. For more details, please connect with Denver web development team.
Email Marketing
This is a tried and tested tool in establishing any business online and continues to play a critical role. Savvy marketers wield email marketing as the most potent tool in their arsenal to connect to and nurture leads until they turn into sales. It also enables businesses to track their customer’s purchase journey.
One caveat is that businesses need to steer clear of the temptation to bombard prospects with an overload of promotional emails. Customers are already suffering from information overload and are constantly distracted. Businesses need to refrain from becoming a nuisance in their inbox.
At the same time, you should leverage automation in order to effectively conduct email marketing at scale. This means choosing the right email marketing tool and applying the right strategies to engage with your customers and drive the most value. Long-term customer loyalty is a by-product of trust towards your business.
Effective Technology Deployment for Business Development
Data Analytics
This is potentially the most important tool in a business’ arsenal when it comes to knowing their customers. Businesses should be leveraging data analytics as informational indexes that allow them to leverage tools and strategies and direct them towards the right points in the vast swathes of customer mapping to produce more leads and eventually, sales.
Data analysis can be deployed through the right mix of technologies such as CRM, call following programming, web-based media, and chatbots. These will enable you to get the most critical aspects and metrics from your guests, leads, and users. These can be leveraged to strategize your marketing approaches and effectively moderate your business cycles, content creation, consumer loyalty, and more aspects of your business.
Lead Nurturing
As hard as getting new leads may be, it is even more complex to hold onto them until they turn into sales and potentially, long-term customers. It’s not a sprint, what a marathon of sustaining customer interest over time and driving true value.
You constantly need to innovate (and direct resources towards) maintaining originality in your content as well as marketing approach and strategies in order to sustain interest. Sustained interest, even when not turning into leads, can provide valuable insights into customer behavior and empower your promotional and outreach groups with the right data about potential users.
Customer Support
Apart from intense clarity into user support insight, great customer support can cement user loyalty and word of mouth publicity. User care can even be leveraged as an amplifying focal point in all your marketing messaging including social media.
Best of all, it requires nothing but time and effort for businesses to remain responsive to customer interest and inquiries as most of it can be facilitated through social media, online forums and online media stages – most of which are essentially available for free.
Many companies leverage social media platforms like Hootsuite to comprehensively address customer management and remain ultra-responsive to messages, remarks, and audits – from a single dashboard.
Similar features can be implemented with a chat feature on your website and help improve overall customer trust. For more ideas on enhancing your ability to leverage data and customer support, consider reaching out to Managed IT Services Denver.
Note: This is a guest post by Andrew Eckerling
