Activision’s latest title of the Call of Duty franchise has only been on the market for a few days and already made $500M. However, that half of billion did not impress some of the investors of the company.
The game also broke the record for the series with the biggest number of players in the opening week. Moreover, Twitch has had more airtime of Call of Duty: Black Ops 4 than any game from the CoD series. Believe it or not, but even the Fortnite veterans started to play the game and streamed it. Looking at all these successful trends, why are the investors not impressed?
Considering that the success is based on the great idea and timing of leaping into the battle royale trend, the FPS combat, and the shrinking battleground are a recipe for success, and it works out in CoD‘s favor.
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Why are the investors not impressed by all of this good news? The sales seem impressive, but compared to last year’s Call of Duty: WWII, the sales were similar to the ones from this year for the new title. Investors probably looked at other releases from the same time and thought they’d chip away the game’s success.
Moreover, there might be another motif. The franchise is 15-years-old, it has become a bestseller ever since the Modern Warfare, and each game came with incredible sales. The fact that BlOps 4 have reached the same number of sales is not impressive though.
Probably the investors were expecting that this title would improve on the success of the previous title. Call of Duty: Black Ops 4 might be breaking many records, but according to Activision, it’s almost as famous as WWII for now – which disappointed the investors.
Nonetheless, the series’ GM, Rob Kostich stated that Activision is not done with Call of Duty and that:
“There’s much more to come, we’re just getting started.”
Tina Halkinson helped bring Digital Overload from a-weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to assist in keeping the site responsive and well organized for the readers. As a contributor to Digital Overload, Tina mainly covers mobile news, marketing and industry updates.