SHAREit Becomes Digital Content Platform For Everyone

When SHAREit first appeared, the app was used to transfer files. It was good at its job, and it soon became quite popular. However, times change, and the company realized that SHAREit needs to adapt as well if it wants to survive. The developers focused on the increasing need for content and it used it to upgrade the platform.

“The trend of consuming content has shifted, and there is a rising demand from consumers in Tier II and Tier III markets, who are looking to engage in interesting and vernacular content. Meanwhile, telecom operators have been significantly dropping internet data charges, and binge-watching is becoming more and more popular among Indian mobile users. SHAREit would like to join hands with high-quality content providers, and provide our users with unlimited entertainment experience in local Indian languages,” said Karam Malhotra, CEO of SHAREit India.

The switch

From a simple transfer app, SHAREit began to include content that can be watched by the users. SHAREit comes with videos, movies and more. And it appears that this decision was a successful one. The app reached more than 1.5 billion users from all over the world, and the number is going up.

“Today, content is king, and we have been seeing an increase in consumption ever since we shifted our strategy to cater to users’ content requirements. We at SHAREit are always working to bring the most personalised content to each of our users, starting with the most basic needs, which is content in local languages. We want to be a relevant content platform to our users,” said Karam.

Other than that, SHAREit still has its original functions. It allows users to transfer content of all types. It does not require a Wi-Fi connection or Bluetooth, and instead it creates a direct wireless connection between devices.

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