iTunes and AirPlay 2 To Reach Smart TV Sets in 2019

Apple is finally opening its services such as iTunes and AirPlay to smart-TV manufacturers. And it is doing so at CES 2019. Apple has never had an official presence at the CES electronics fair, instead opting to hold its own product launch events.

Although the company’s executives usually roam the same show, the Cupertino-based company does not have a shelf or hold a press conference in Las Vegas. And it almost never announces product-related news at CES, although several companies showcase new speakers, covers, and other products that work with iPhone and other Apple devices.

This year, however, there has been an influx of ads from TV manufacturers that have partnered with Apple on iTunes, AirPlay 2, and HomeKit. The goal of Cupertino-based tech giant is to bring its content to more users, just in time for the launch of its much-anticipated video streaming service. And it does this by integrating its services into smart TV sets that will hit the market this year.

iTunes and AirPlay 2 To Reach Smart TV Sets in 2019

“Apple is starting to think more about how their devices can be on different platforms and different devices, which is definitely a good thing,” said analyst Bob O’Donnell from the Technalysis Research.

Faced with slowing iPhone sales, Apple has found no new ways to make money and expanding its services like iTunes and AirPlay 2 to smart TVs is one of the company’s biggest bets. Also, the rumored video streaming service that could roll out this year might boost Apple products’ sales.

Apple had allocated a $1 billion budget in 2018 for developing content for movie and television stars, including Oprah Winfrey, Reese Witherspoon, M. Night Shyamalan, and Steven Spielberg. The company even hired two senior executives from Sony Pictures Television to lead this project. Accordingly, the release of iTunes and AirPlay 2 for smart TV sets in 2019 comes as a logical step for Apple.

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